To cite BANOVA in publications use:

Dong C, Wedel M (2017). “BANOVA: An R Package for Hierarchical Bayesian ANOVA.” Journal of Statistical Software, 81(9), 1–46. doi:10.18637/jss.v081.i09.

Corresponding BibTeX entry:

  @Article{,
    title = {{BANOVA}: An {R} Package for Hierarchical Bayesian ANOVA},
    author = {Chen Dong and Michel Wedel},
    journal = {Journal of Statistical Software},
    year = {2017},
    volume = {81},
    number = {9},
    pages = {1--46},
    doi = {10.18637/jss.v081.i09},
  }